E-commerce
Online retail in practice: store technology, performance, marketing and the trends that actually move revenue.
AI generatedShopify, Shopware & co.: platform decisions, migration and performance – technology that sells.
The Shopify Guide: From Decision to Scale
The big Shopify fundamentals guide: who Shopify is right for, which plan fits, how to nail the setup and what really matters on the way to scale – including apps, performance and AI readiness.
Shopware vs Shopify: The Old Question, Recalculated
Shopware vs Shopify in 2026, recalculated: how AI-assisted development shifts the cost equation – with a worked example, a table and a decision guide.
Shopify in 2026: Selected Updates and Their Limits
Selected Shopify updates for 2026: agentic storefronts, Sidekick, Rollouts, B2B and the Scripts shutdown. What merchants should check, including plan limits.
Ads, tracking and measurement: growth that has to prove itself in contribution margin.
Meta Ads for DTC: What Can You Pay for an Extra Order?
What Meta’s October Andromeda update means for DTC stores. Build a campaign, test creative concepts and calculate what you can pay to acquire a customer.
First-Party Data & Server-Side Tracking: Reclaiming Measurability
Ad blockers and tracking prevention punch holes in marketing measurement. Why first-party data and server-side tracking are becoming mandatory.
Retail Media: Your Store Becomes Ad Space
Retail media for your own store: how retailers earn extra margin by selling ad space to other brands – formats, a worked example and how to start.
Brand as a growth lever: positioning, recognisability and retention beyond paid ads.
Brand vs. Performance: The Wrong Battle
Brand lowers the cost of every single ad. How brand and performance work together, how to measure brand impact – and when which budget wins out.
From Store to Brand: What Makes You Uncopiable
Building a brand in e-commerce: how a store becomes a brand – positioning, brand codes and owned audience, with a step-by-step guide to get there.
Reviews & Social Proof: Trust as a Conversion Lever
How to systematically build genuine reviews, handle criticism with confidence, and stay within the legal guardrails for social proof in your store.
Warehousing, fulfilment and automation: the operations side where margins are won.
Warehouse Automation: When AutoStore & Co Actually Pay Off
Warehouse robots have gone from corporate luxury to a viable mid-market option: system classes compared, a cost-benefit calculation and common mistakes.
Fulfilment: In-House or Outsourced?
Own warehouse or outsourced provider? An honest cost calculation, the hidden line items on both sides – and a decision matrix by growth phase.
Returns Management: From Cost Block to Control Lever
Reducing e-commerce returns: prevention, process and pricing as three levers, plus a worked example and the metric to check every single week.
Amazon, OTTO, Zalando & co.: marketplaces as a channel portfolio – opportunities, fees, dependencies.
Marketplace Strategy: Amazon, OTTO & Zalando as a Portfolio
Marketplace strategy for Amazon, OTTO and Zalando: comparing channel characters, a per-SKU margin calculation, and managing dependency in your portfolio.
TikTok Shop: What the Discovery Marketplace Can Really Do
TikTok Shop reality check: how discovery commerce works, which product ranges the channel rewards, what commission and creator fees really cost – and where the risks are.
Own Store vs. Marketplace: The Contribution-Margin Calculation
In your store you pay per customer, on a marketplace per transaction: the maths between CAC and take rate – and why the answer is rarely either/or.
Visibility in the results list and in AI answers: technical foundations, content, structured data and generative engine optimization.
State of the Art SEO: What Actually Matters in 2026
SEO in 2026 between results list and answer engine: foundations, content, structured data and GEO – split into established, plausible and merely claimed.
Page Performance: The Double Lever for SEO and Conversion
Page performance in e-commerce: how Core Web Vitals move rankings and conversion rate – and where to start first with images, JS and rendering.
Which pages appear in Google's AI answers?
Google reports visibility in AI Overviews and AI Mode worldwide. Separate text and image-led searches, and avoid counting the same impressions twice.
The big picture: business models, decisions and lessons that go beyond individual channels.
Germany’s withdrawal button: From the first click to the receipt
Which German consumer orders are covered, what the receipt must contain, and how to test guest and partial withdrawals in Shopify and Shopware.
EU Customs Reform: What the €3 Duty and €2 Fee Cost
An EU handling fee now adds to import costs. Which delivery routes are affected, how the charges differ and how to recalculate your margin.
Wero at Online Checkout: What to Check Before Enabling It
Wero is expanding across European e-commerce. Understand the Dutch rollout and check availability, costs, refunds and payment operations before enabling it.