E-commerce
SEO / GEO
Search is splitting into two channels: the classic results list and the answer engines in front of it. The craft underneath has not changed – findable, unambiguous, verifiable. These articles separate what is established from what is currently being sold: classic search engine optimization and generative engine optimization (GEO) as one field.
The guide
State of the Art SEO: What Actually Matters in 2026
SEO in 2026 between results list and answer engine: foundations, content, structured data and GEO – split into established, plausible and merely claimed.
Read the article
Page Performance: The Double Lever for SEO and Conversion
Page performance in e-commerce: how Core Web Vitals move rankings and conversion rate – and where to start first with images, JS and rendering.
Which pages appear in Google's AI answers?
Google reports visibility in AI Overviews and AI Mode worldwide. Separate text and image-led searches, and avoid counting the same impressions twice.
LLM Optimisation: How Your Store Shows Up in AI Answers
LLM optimisation for stores: visible in ChatGPT, Google AI Overviews and Perplexity – key levers, product feeds, GEO tools and an honest verdict on llms.txt.