E-commerce
Strategy & fundamentals
Channels change, principles last. This is about the big picture of online retail: business models, unit economics, decisions under uncertainty – the fundamentals beneath all tactics.
Germany’s withdrawal button: From the first click to the receipt
Which German consumer orders are covered, what the receipt must contain, and how to test guest and partial withdrawals in Shopify and Shopware.
EU Customs Reform: What the €3 Duty and €2 Fee Cost
An EU handling fee now adds to import costs. Which delivery routes are affected, how the charges differ and how to recalculate your margin.
Wero at Online Checkout: What to Check Before Enabling It
Wero is expanding across European e-commerce. Understand the Dutch rollout and check availability, costs, refunds and payment operations before enabling it.
Re-Commerce: Secondhand Becomes a Growth Channel
Re-commerce as a growth channel: three entry points for retailers, a worked example on monetising returns, and the most common secondhand mistakes.
Why E-Commerce Startups Really Fail – An Insider's View
Why e-commerce startups really fail: four silent killers, a diagnostic check and an early-warning system – an insider's view from twelve years as CEO.
Unit Economics in E-Commerce: The 5 Numbers That Matter
Calculating e-commerce unit economics: CM1, CM2, CM3, CAC and LTV explained with a worked example – plus a comparison table and diagnostic patterns.